I find it interesting that many of the development directors I have worked with never developed an ideal donor persona. I admit, there are a lot of activities consultants tend to promote that are not helpful and only take up time – i.e. worksheets that stay in a binder forever. However,...

One of the most inconsistently used concepts in the nonprofit is that of a mission statement or vision statement. There is no REAL right or wrong way to do this, but there is a way that helps grow your organizations more efficiently, keep your donors focused, and build a more consistent brand.

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I’m not sure how many different types of personalities there are in the world, but I know that there are only two types of people when it comes to lists… those that love them and use them, and those that do not. My wife is a list lover. She actually writes things on her list –...