The Fundraising Framework Blog

The Nonprofit Professional’s Source for Encouragement and Inspiration

10 Tips to Raise More Money With Your Next Fundraising Appeal appeals ask-to-touchpoint ratio fundraising how to tip Mar 14, 2022

 Tip 1: Merge Fields Are Your Friend

There is absolutely no excuse to not mail merge letters or merge in someone’s first name into an email. This technology has been around for two decades and is commonplace with all email services. You can even do it in Gmail using third-party plugins...

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Make Next Year Your Best Fundraising Year Yet ask-to-touchpoint ratio communications fundraising how to major gifts Dec 06, 2021

Prepare to Make Next Year Your Best Fundraising Year Yet

 

1. Prep Your Annual Summary of Giving Receipts

I recommend organizations send two tax receipts per gift. The first tax receipt immediately following the donation, within 48 hours (even if someone gives online and receives...

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Maximizing Year-End Giving Through Strategic Communications advice appeals ask-to-touchpoint ratio communications fundraising Sep 27, 2021

Maximizing Year-End Giving Through Strategic Communications

 

On the same day as the autumn equinox, I walked through several stores, including Home Depot and Lowes, looking for some outdoor items - only to see the patio furniture has been replaced with… Christmas decorations? I...

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“You’re Always Asking for Money” - Mastering the Ask-to-Touchpoint Ratio™ to Avoid Donor Fatigue ask-to-touchpoint ratio communications donor fatigue fundraising Aug 23, 2021

 

“You’re Always Asking for Money” 

Has a donor or friend ever told you “you are always asking for money”? In over a decade, I have never once worked with or for an organization that did not have the “asking too often” concern expressed. Hearing...

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